Edgar de Evia
Edgar de Evia | |
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![]() De Evia circa 2002 | |
Born | Edgar Domingo Evia y Joutard July 30, 1910 Mérida, Yucatán, Mexico |
Died | February 10, 2003 New York City, U.S. | (aged 92)
Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.
In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden, Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.
Careers
[edit]Homeopathy research
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/64/Edgar_de_Evia_self-portrait.jpg/200px-Edgar_de_Evia_self-portrait.jpg)
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In 1942, homeopathic physician Guy Beckley Stearns and de Evia contributed an essay called "The New Synthesis", For the Laurie's Domestic Medicine medical guide.[1]
Photography
[edit]![]() | This section contains too many quotations. (November 2017) |
In a review of the book, The New York Times stated that "Black and white [photography] is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Réne Groebli."[2] "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping."[3]
Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."[4]
Personalities photographed
[edit]De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg[5] and the American fashion designer Ralph Lauren.[6]
Editorial photography
[edit]De Evia's work appeared on Applied Photography,[7][8] Architectural Digest,[9] Good Housekeeping,[10] Shaggy Lamb Fashion,[11] and New York Magazine.[12]
Books
[edit]Books that have been illustrated with de Evia's photography include:
- The American Annual of Photography, New York: American Photography Book Department, 1953.
- Good Housekeeping Book of Home Decoration by Mary L. Brandt, New York: McGraw-Hill, 1957.
- Picture Cookbook by The Editors of Life, Mary Hamman, Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
- The Spacemaker Book by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
- Fashion: The Inside Story by Barbaralee Diamonstein, New York: Rizzoli, 1985
- House & Garden's Best in Decoration by the Editors of House & Garden, New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
- Glamour's On The Run by Jane Kirby, Glamour Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
- Interior Design by John F. Pile, New York: H.N. Abrams, 1988.
- The Tiffany Gourmet Cookbook by John Loring, New York: Doubleday, 1992.
- House Beautiful Decorating Style by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
- Victoria On Being a Mother by Victoria Magazine Staff, Hearst Books, 2005. (1st. edition and ©1989)
- Culinary Traditions II: A Taste of Waynesboro, Pennsylvania collected by the Waynesboro Historical Society, Morris Press, 2007.
Commercial photography
[edit]De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960),[13] Celanese Corporation,[14] Gorham Silver,[15] hats by Mr. John of John-Frederics,[16] Leather Industries of America,[17] Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),.[18]
Gallery
[edit]![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
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The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC)
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A model reads a book in a 1968 de Evia portfolio photograph.
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1969, a man with a hat in front of the World Trade Center under construction
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A male nude, taken in the 1970s.
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Professional model Dovima, in a 1950s ad.
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Professional model Sunny Harnett taken in the 1950s.
Relationships
[edit]In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade.[19]
References
[edit]- ^ Moskowitz, Richard (9 August 2011). "An Appreciation Of Our Literature". The New England Journal of Homeopathy. 10 (1) (Spring/Summer 2001 ed.).
- ^ "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
- ^ Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
- ^ Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview Archived 2011-10-04 at the Wayback Machine at bauhaus.com]
- ^ De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
- ^ 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
- ^ 5 expressions on a new film #12, 1959
- ^ Studies in Tone Gradation—the hallmark of excellence #60, 1975
- ^ "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
- ^ The Petticoat Craze. Retrieved August 28, 2006.
- ^ "Shaggy lamb fashion". Look Magazine Photograph Collection (Library of Congress). 1968.
- ^ Bethany, Marilyn (December 19, 1988). "As Times Goes By". New York Magazine.
- ^ Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
- ^ Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
- ^ Annual of Advertising, Editorial, Television Art & Design v. 34
- ^ McCall's v. 79 no. 10
- ^ Harper's Bazaar, September 1952
- ^ McCall's January and February 1958
- ^ Owens, Mitchell (September 5, 2005). "Robert Denning, Champion of Lavish Décor, Is Dead". The New York Times. p. B7.
External links
[edit]- 1910 births
- 2003 deaths
- Mexican emigrants to the United States
- Architectural photographers
- Fashion photographers
- Food photographers
- Gay photographers
- LGBT Hispanic and Latino American people
- American homeopaths
- Interior photographers
- Mexican LGBT photographers
- Mexican people of French descent
- Mexican photographers
- Artists from Yucatán (state)
- People from Mérida, Yucatán
- Photographers from New York City
- 20th-century Mexican LGBT people